Professionals in 45+ marketing and communications
travel and leisure
Whenever we start drafting a marketing and communications plan we first like to understand the
market dynamics and what exactly drives people. Because we believe without a match between the
two there is little sense composing any plan at all.
Therefore our marketing and communications plans always consist of thorough research into market
trends together with personal target group interviews. Something which requires time and effort but
eventually will offer the correct base to take the right decisions. Which again will save lots of time